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    Digital Content Creation Assistant - Dublin, Ireland - Grafton Group plc

    Grafton Group plc
    Grafton Group plc Dublin, Ireland

    1 week ago

    Grafton Group plc background
    Description

    Woodie's; the market leader DIY, Home and Garden Retailer in Ireland and official "Great Place to Work" are looking for an enthusiastic & driven Content Creation Assistant to join our expanding Support Office Marketing & Digital team. This role is an opportunity to join a dynamic team and contribute to the success of a much-loved Irish brand.

    Accountability:

    To support the creation and delivery of digital content to inform and inspire our audiences across our website, social platforms and email. Constantly maximising opportunities for engagement, clickthrough's and conversion through our content strategy.

    Key Responsibilities:

    * Support and assist our Content Creation Executive in producing, creating, sourcing and editing images, videos, graphics, and visuals for use on our website, social media, email and other marketing purposes.

    * Create engaging, helpful and inspiring content across our digital channels, while being a champion of our brand's distinct tone of voice.

    * Collaborate and support the wider marketing team (CRM, Social Media, PR, Events, Paid Media, Customer Service and In-store activity) to develop a variety of 'real time' content marketing materials.

    * Support in conducting on-going performance analysis, key insights, and recommendations to optimise and enhance our copy/content.

    * Build strong / effective relationships with our agencies and other areas of the business to improve our content creation and planning process –eCommerce, Marketing, Commercial, Retail Ops, Regional / Store Managers etc

    * Be a source of inspiration, monitoring the market and competitors and aware of trends and bring new ideas and creativity.

    Experience & Qualifications required:

    A minimum of a years related design, creative/digital media experience;

    * Qualification in: Graphic design, Creative/Digital Media or related (or equivalent experience)

    Proficient with design software and technologies (such as Illustrator, Premiere Pro, Photoshop & Lightroom)

    Strong knowledge of social media platforms and their requirements for content (Instagram, Facebook, Pinterest, Twitter & Tik Tok)

    Experience in producing photography and videography for lifestyle and product focused content.

    * Experience writing, researching and executing creative, inspiring and unique content/copy.

    Ability to identify and create relative engaging content that will connect with audiences while keeping in line with Woodie's brand guidelines.

    Support ideation for the content strategy across digital.

    Previous experience with Content Management Systems (e.g. WordPress)

    Strong writing, grammar and proof reading skills.

    * Demonstrate knowledge in an omnichannel consumer environment.

    * Excellent interpersonal and communication skills, proven ability to effectively manage key working relationships.

    * Excellent organisational and time management skills, with the ability to work to tight deadlines in a fast paced environment.

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