- This role requires a blend of creativity, analytical prowess, relationship building and technical knowledge to effectively manage paid media strategies and campaigns and drive momentum in the business.
- Strategic Planning: Ability to develop comprehensive paid media strategies (awareness, consideration & demand generation) that align with the company's goals.
- Platform Expertise: Proficiency with paid media platforms such as Google Ads, Bing Ads, LinkedIn Ads, and other paid platforms.
- Budget Management: proven experience managing $10M+ media budget, covering multiple products and regions with quantifiable impact on pipeline and revenue.
- Analytical Skills: Strong capability to analyse campaign performance data to inform future strategies and report on ROI.
- A/B Testing: Running comparative tests on different elements such as ad format, ad copy and targeting to optimize performance and improve results.
- Knowledge of Targeting and Segmentation: Understanding how to segment audiences and target them effectively across the funnel
- Conversion Rate Optimization (CRO): proven experience on landing page A/B testing, optimisation, and personalisation design to improve the rate at which clicks convert into desired actions.
- Collaboration: Comfortable with working with multiple teams, such as creative, localisation, sales development reps, and product marketing teams, to ensure cohesive campaigns that support broader business objectives. Lead and guide acquisition team's regional leads to make them perform at their best and succeed in their goals.
- Trend and Skill Self Awareness: Staying up-to-date with industry trends, platform updates, and best practices in paid media.
- Ad Compliance: Knowledge of advertising regulations and compliance standards across different platforms and regions.
- Mastery of Skill Set: We aim to develop the best talent in tech and drive to continuously learn new skills and platforms, such as mastering emerging ad technologies or getting certified in advanced features of existing platforms.
- Data-Driven Decisions: Enhancing your ability to make data-driven decisions by deepening your understanding of analytics, learning to interpret complex data sets, and staying up to date of the latest tools for data interpretation.
- Cross-Functional Collaboration: Seeking opportunities to collaborate globally with other departments, like sales development, content, field marketing, localization and product teams, to gain a more holistic view of the business strategy and understand how paid media fits into the larger picture.
- Industry Engagement: Attending webinars, workshops, and conferences to stay current with industry trends and network with peers. Test new ideas and strategies in your campaigns.
- Leadership Skills: We encourage leadership and taking the lead irrespective of your level at Qualtrics. You will have the opportunity to lead a cross functional pod, mentoring other team members, leading campaign strategies, or in the future managing a team.
- Regional Acquisition Strategy: As a key member of the team develop and implement paid media strategies tailored to the specific needs and characteristics of each regional market.
- Budget Management: Allocating and managing the budget for paid media campaigns across regions region, being responsible for the Paid Media delivered Pipeline and ACV targets.
- Localized Content Creation: Working with the localization and creative teams to develop ad content and landing pages that resonate with the regional audience, including language and cultural nuances.
- Platform Management: manage and overview campaigns on various paid media platforms such as Google Ads, Bing, LinkedIn ads, content syndication and others.
- Performance Analysis: Expert analytical skills being able to analyse the performance of campaigns, according to both online and offline metrics.
- Audience Targeting and Segmentation: Identifying and targeting specific audience segments within the region, using demographic, psychographic, and behavioural data.
- Compliance and Localization: Ensuring that all campaigns comply with regional advertising laws and regulations and are appropriately localized.
- Collaboration and Reporting: Working closely with the SDR and Field teams and other Demand Generation teams ensure alignment of strategies and reporting on regional campaign performance.
- Market Research: Keeping abreast of regional market trends, consumer behaviours, and competitive landscape to inform and adjust paid media strategies.
- 10+ years of digital marketing related experience within client side or agency background
- An added plus if you have B2B SaaS marketing experience with growth marketing or acquisition experience
- 2-3 years experience developing & executing strategic digital marketing transformation programs with an ability to engage and lead at a senior level
- 3-4 years hands on Google Ads experience
- Track record building and scaling paid media activities including planning, optimisation and budget management.
- Certified in Google Ads and LinkedIn Ads
- Comfortable using data analysis tools such as Tableau
- A self starter who ideates and initiates actions and ideas
- A person who likes to work as part of a wider global team who thrives on collaboration and ambiguity
- Excellent written and verbal communication skills and competency in communicating at an executive level
- Our team is truly global and made up of a hugely talented, fun and collaborative group.
- We are based across the global spanning locations such as Dublin, Tokyo, Sydney, Utah and Sao Paulo.
- In this role you will be supported and coached to make an impact
- Focus Fridays - no meetings
- Worldwide and diverse community that enjoys helping each other
- Our offices are in the centre of our work life and we take pride in creating an open and collaborative work space.
- At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
- Skip level and peer coaching
- Personalised training and development plans
-
Digital Cloud Acquisition
1 week ago
Microsoft Dublin, Ireland Full timeOverview · In Digital Sales, we have set out with the purpose of empowering our customers through the unique value of the Microsoft cloud by building a globally led, digital-first scale organization aligned with partners. Dedicated to one of the fastest growing customer segments ...
-
Digital Cloud Acquisition Specialist
1 week ago
Microsoft Dublin, Ireland Full timeOverview · The Digital Acquisition team drives growth for Microsoft and helps businesses achieve their digital transformation and business goals by helping customers with Microsoft solutions and partners. · Powered by a world-class connected sales and marketing platform, this te ...
-
Digital .Net Developer
1 day ago
PTSB Dublin, IrelandPTSB is one of Ireland's leading retail and SME banks, with an innovative range of products and services powered through an evolving digital landscape, our focus is centred on ensuring we deliver what our customers, colleagues and communities need to be As a Digital .Net develope ...
-
IT Portfolio
1 day ago
PTSB Dublin, IrelandPermanent TSB is one of Ireland's leading retail and SME banks, with an innovative range of products and services powered through an evolving digital landscape, our focus is centred on ensuring we deliver what our customers, colleagues and communities need to be The IT Demand & P ...
-
Paid Search Acquisition Specialist, Global
1 week ago
Mint Marketing Talent Dublin, Ireland PermanentAn exciting opportunity has arisen to lead the paid search acquisition activities for a great Irish retail & ecommerce brand, marketing their products across the world. Key global markets include US, UK, EU and managing channels such as paid search, social, affiliates and amazon. ...
-
Microsoft Dublin, Ireland Full timeOverview · Digital Sales Enterprise, part of Microsoft's SMC and Digital sales organization, empowers our customers through the unique value of the Microsoft Cloud by building a globally-led, digital-first scale organization aligned with partners. As part of our local subsidiari ...
-
Head of Global Digital Marketing
5 days ago
PARETO SECURITIES AS IrelandYOUR MISSION & RESPONSIBILITIES AHEAD OF YOU · In this role, you'll bring your extensive experience to lead our digital marketing efforts and CRM strategy. Your primary focus will be on driving profitable growth across digital channels while enhancing customer engagement and bra ...
-
Digital Marketing Manager
1 week ago
Mint Marketing Talent Dublin, Ireland ContractAn exciting opportunity has arisen for a Digital Marketing Manager to join an award-winning marketing team and work on a very high profile national brand. Reporting to the Head of Digital & managing a small team, you will work on major digital campaigns to drive consumer engageme ...
-
Global Mobility Tax Manager
19 minutes ago
Godfrey North Dublin, IrelandOur industry leading client are currently looking to expand their team and add a talented and experienced Tax Manager to their growing team. Within the role you will get the opportunity to lead a team of talented professionals, working on a varied portfolio of projects and develo ...
-
Digital Azure Acquire Solution Specialist
1 week ago
Microsoft Dublin, Ireland Full timeOverview · In SMC and Digital Sales, we have set out with the purpose to empower our customers through the unique value of the Microsoft cloud by building a globally-led, digital-first scale organization aligned with partners. Dedicated to one of the fastest growing customer seg ...
-
Ad Operations Specialist
1 week ago
ServiceNow Dublin, Ireland Full timeCompany Description · At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ...
-
Digital Specialist
3 days ago
Microsoft Corporation Dublin, IrelandDublin, Ireland · Share job · Date posted · Mar 20, 2024 · Job number · Work site · Up to 50% work from home · Travel · 0-25 % · Role type · Profession · Digital Sales and Solutions · Employment type · Full-Time · Overview · I n SMC and Digital Sales, we have set o ...
-
Windows Architect · · Hybrid Remote
4 hours ago
team Dublin, IrelandThe business · Meet – the force behind the digital transformations of over 2.5 million customers across Europe. Our mission? Empower them to thrive in the online world, from building and growing to scaling their digital presence. · We provide an array of digital tools, includ ...
-
Allied Irish Bank Dublin, IrelandRole: Community/Branch Manager – Dublin Local Market · Location: Crumlin Road Branch, Dublin · This role is being offered on a permanent, full-time basis. · About the Role: · We are seeking highly motivated people to join our banking team. Our vision in Local Markets is to be th ...
-
Digital Marketing Coordinator
1 week ago
Médecins Sans Frontières IrelandDigital Marketing Coordinator (MSF Ireland) Company Description · MEDECINS SANS FRONTIERES UK · Médecins Sans Frontières/Doctors Without Borders (MSF) provides life-saving emergency relief and longer-term medical care to some of the most vulnerable and excluded communities arou ...
-
Senior Key Account Executive, SMB
1 week ago
Tripadvisor Dublin, IrelandWe believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutioni ...
-
Talent Business Partner
1 week ago
Tate Dublin, Ireland Permanent, Full timeAbout Kingspan Data & Flooring: · Kingspan Data & Flooring is a global business steeped in history stemming over 120 years and continues to be at the cutting edge of design manufactured engineering. Having had deep roots in commercial office industry manufacturing through the sup ...
-
Java Senior Engineer, Dublin
1 week ago
Allied Irish Bank Dublin, IrelandRole: Java Senior Engineer · Location: Central Park, Leopardstown, Dublin 18 (Hybrid) · This role is being offered on a permanent, full-time basis. · About the Role: · Our department within technology is currently responsible for designing and engineering solutions for our core a ...
-
Enterprise Account Executive Germany
2 weeks ago
Masterplan com GmbH IrelandYou are here. Welcome to the Future · Masterplan is on a mission to change the Future of Learning – forever. · We've combined digital learning with entertainment, to provide a Learning ExperiencePlatform that engages like no other. And it's already paying off · 91.4% of our u ...
-
Talent Acquisition Specialist
1 week ago
Cpl Healthcare Dublin, IrelandTalent Acquisition Specialist · At Talent Evolution Group we are passionate about providing our clients with the best talent experience possible. We work with our clients through our managed staffing RPO (Perm) and MSP (contingent) programs as well as providing additional innova ...
Digital Acquisition - Dublin, Ireland - Qualtrics
Description
At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.
Digital Acquisition & Strategy Program Lead
Why We Have This Role
The Global Acquisition Team is instrumental in propelling the worldwide expansion of our business. Leveraging digital platforms—including Paid Search, Paid Social, Content Syndication and our direct web channels—we aim to expand our customer base and provide tailored experiences that resonate with each local market. Partnering across the business our strategy focuses on harnessing the power of these digital avenues to meet the unique needs of our prospects and customers on a global scale.
How You'll Find Success
How You'll Grow
Things You'll Do
What We're Looking For On Your CV
What You Should Know About This Team
Our Team's Favourite Perks and Benefits
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.