Esther Aluya

1. Graphic Designer (Project Based) 
   ThinScale Technology Limited ‣ Dublin, Ireland, Remote
   
   I was commissioned to work on editorial material including e-brochures and business catalogues to arm the sales team in winning tech-savvy, corporate-minded IT professionals, and C-Suite members at the consideration phase of the buying journey. My brochures were used early on in the sales process with C-level executives and decision-makers to move the needle in convincing new customers to acquire the services. My designs were highly consistent with the brand guidelines, the content was well laid out and structured, and there was a clear visual hierarchy to enable readers to parse the information easily and get the key message. 
    
2. Graphic Designer and Video Creator
   Allied Health 2U ‣ Sydney, Australia, Remote
   
   Allied Health 2U is a company that provides essential diagnostic, therapeutic, and supportive services to patients across various healthcare settings. I was commissioned as the official designer & content creator for the company and through my work I have been able to position the brand as a people-centric team of individuals that cares deeply about their clients. I did this through a series of targeted designs & videos with strategically selected visuals like stock & custom videos. Over the 1 year I’ve worked on this project, my work has influenced an 88.64% organic increase in engagements on their Instagram account with as many as 5000 users engaging with their content every month
    
3. Graphic Designer & Digital Marketer
   Fixus ‣ Lagos, Remote
   
   Fixus is a startup tech company that offers customers convenient device repair. As a digital marketer and graphic designer, I formulated and executed strategies to improve customer acquisition, relationships, brand awareness and recognition, and the buying process. I was able to position the brand as welcoming and trustworthy professionals who put their customers at the heart of what they do by delivering exceptional customer service and proactive communication, on-brand designs with strict adherence to brand guidelines, consistent tone and language in content and communication, the use of brand materials, and other digital marketing techniques, which successfully improved brand trust from 80% to 95%. Through market research, data analysis, and a solid SEO strategy, I increased the company's search engine optimization by 30% in just one month, resulting in steady growth. Additionally, I created and designed engaging content and a content schedule for social media and email marketing campaigns. By streamlining customer communication and introducing new feedback channels, I improved response times and customer satisfaction. Overall, my efforts led to a 50% increase in brand recognition, customer acquisition, and online presence.

MSc Digital Marketing - Dublin Business School