- Responsibility for the development and implementation of Sky's acquisition strategy to drive demand for Sky products across TV portfolio (Stream, Q, Glass) utilising owned & paid for media channels.
- Responsibility for defining the proposition strategy for Sky TV, monitoring the market and ownership for delivery of annual/ quarterly plans.
- Work collaboratively with sales channels to help set targets, review performance & profitability and remove any barriers to sale.
- Build and nourish strong cross-functional relationships with Insights, Prems & products, Marketing, Sales channels, and Finance teams to ensure propositions are commercially viable, clearly understood and will generate demand.
- Support the development of business cases and commercial sales views for new propositions, enhancements to existing props &/or mitigation options.
- In depth market analysis and insight generation to identifying opportunities for future growth and competitive propositions.
- Monitor and report on weekly demand and sales performance, spotting trends, opportunities and risks and presenting this to senior leaders within the business.
- Lead the go to market plans for new product developments within Sky with the Propositions Team to produce commercial strategies, input into business cases, and incorporate into targets.
- Develop and nurture strong working relationships with colleagues in UK to ensure proposition and GTM alignment, where required.
- We require someone with strong commercial acumen, an understanding of customer motivations & insights and translating these into compelling propositions to achieve commercial targets.
- Experienced marketing professional with a background in proposition development.
- Trading mentality and able to work at pace, challenge and drive results, and track record of success. Comfortable working to sales targets and measuring performance.
- Great communication and stakeholder management skills, experience of working with and influencing stakeholders in a fast-moving environment
- Ability to draw simple conclusions from datasets in Excel and curate PowerPoint presentations outlining the insight, story & future plans.
- Confident in clearly communicating results, insights and business case recommendations for future activity to a range of stakeholders.
- Passion & agent for change – constant focus on bringing new ideas to the table for growth and confident to try new things & agitate for change within the business
- Workstack management – comfortable working independently to multiple deadlines
- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences
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TV Commercial Manager - Mount Merrion, Ireland - Joveo
1 week ago
Description
Want to do the best work of your life? With 24 million customers in 7 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work
Join the TV Commercial Team & lead on the development and execution of proposition & pricing strategies to deliver Sky's TV sales targets while optimising customer value. Lead the creation of insight led campaigns, performance analysis, management of budgets, and oversee RTM execution of your plan.
This role is an exciting opportunity to join us and work within our TV Commercial Team, influencing the growth and commercial strategy for Sky Stream and Future Products.
As a Commercial Manager for TV, you will work on the commercial strategy and planning for Sky TV on our new Sky Stream and Sky Glass platforms, working with the Finance, Trading, Marketing and sales channel teams to improve business performance and incorporate learnings into future plans.
What you'll do:
What you'll bring:
Ireland (ROI)
Encompassing Senior Management, HR, Legal, Finance, Operations and Marketing, Sky Ireland employs over 1,000 people in Dublin. We deliver an exceptional service, ensuring our customers across Ireland are able to experience unrivalled entertainment, unmissable live sport and breaking news.
The Rewards:
There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:
How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
Your office base:
Dublin
Our striking Ireland HQ has an A-list location on Burlington Road, walking distance from central Dublin. Grand Canal Dock and Pearse train stations are both around 1.5km away, and we're a short stroll from the buses of Baggot Street, Leeson Street and Waterloo Road. There's plenty of parking for cyclists and drivers, too.
Inclusion:
We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for this, and we've committed £30million to support the fight against racial injustice. We've also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.
At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.
And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.
