- Strategize, execute, and optimize data-driven demand generation & ABM campaigns and be responsible for achieving the goals for reach, engagement, leads and pipeline.
- Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Technology Relations, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
- Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
- Monitor the sales-marketing funnel performance for Sitefinity to make recommendations on areas for improvement.
- Collaborate with the sales team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
- Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
- Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities. You have experience and skills in the following areas:
- 6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
- 2+ years of hands-on ABM/ABX experience
- Professional background within the content management systems market is considered a big plus
- Intermediate to advanced knowledge and 4+ years of experience in managing SEO/SEM, email and/or display and paid social advertising campaigns
- Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
- Experience in cross-functional collaboration with Product Marketing and Sales
- Experience in handling projects with multiple stakeholders successfully and delivering within timelines.
- Experience working with Salesforce and 6Sense
- Curiosity, self-drive and attention to detail
- Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key What we offer in return is the opportunity to elevate your game and to also enjoy: Compensation
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment Vacation, Family, and Health
- Compensation: Base salary plus bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
- Benefits: Premium Collective Health Insurance Plan with a monthly employer contribution and Premium Collective Pension Scheme fully funded by Progress
- Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and days off for volunteering
- Well-being: A global well-being program focused on physical, mental, and financial health
- Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you and recognizing and celebrating the moments that matter.
- Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities. But most importantly a great company culture with wonderful colleagues to learn from and collaborate with #LI-DG1 #LI-Hybrid
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Senior Marketing Campaign Manager - Limerick, Ireland - Progress
Description
Job Summary
We're Progress – we offer the best products to develop, deploy, and manage high-impact business applications. We are bold, forward-thinking innovators who build solutions that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. If you are a well-rounded digital marketing professional with experience within the ABM domain, come join us. We are looking for a Senior Marketing Campaign Manager to join our Global Demand Generation team and support our Sitefinity product portfolio.
As part of the team, you will:
