Sean Russell
Services provided: Motion Graphics Designers , Art Direction Experts , Brand Designers , Graphic & Layout Design , Photo Retouchers
About Sean Russell:
Experienced art director and designer who can own the entire process of Marketing Creative - from concept pitch to graphic design, copywriting, and interactive production. Adaptable creative with a knack for taking on complex projects and utilizing a broad skillset at lean organizations.
Specialties: brainstorming and ideation, brand building, photo editing/retouching, creative writing.
Experience
Graphic Designer
American Association of Nurse Practitioners - Austin, TX
February 2021 to Present
Working as the association’s first in-house graphic designer, developing new creative products for print and web, and elevating the association’s brand.
- Coordinated with the Membership Director to develop a new member onboarding IMPACT campaign and theme. Designed a new member packet including a member certificate, card, IMPACT member booklet, and a series of introductory emails.
- Supported the association’s annual conferences by designing all collateral, as well as onsite visuals, conference brochures and guides (including the association’s 120+ page National Conference guide), and onsite photography and video.
Creative Marketing Manager
Texas Food & Fuel Association - Austin, TX
July 2019 to November 2020
As the Creative Manager for a non-profit association, I worked as a one-person creative department; directing and producing marketing creative across all channels. I elevated the association's brand by developing consistent messaging and aesthetics; increasing member engagement and generating non-dues revenue.
- Oversaw brand messaging and creative direction of all marketing output for print, digital, social media, motion, email campaigns, and websites for the association. Managed outsourced work and contract designers.
- Managing Editor of Texas Food & Fuel Magazine - the association's flagship quarterly publication including cover design, feature writing, photo research/editing, and ad design. Prepared and packaged mechanicals for an external printer and reviewed/approved proofs.
- Supported the Association's Expo with multi-channel marketing creative. Launched and managed the Expo's new WordPress website. Developed Digital Solutions Guide ebook when the Expo was canceled due to the pandemic, which generated $20,000.
- Developed and managed affiliated brands and programs, with the Business Development Manager, to create additional revenue centers.
Graphic Designer/Art Director
Pen & Tell Us (now Big Thirst Marketing) - Austin, TX
August 2016 to July 2019
Designer for a group of restaurant/bar/taverns, as well as wineries breweries, and distilleries. Brought a consistent brand message to a chain of 15 stores through print and digital marketing creative.
- Led conceptual design and marketing creative for several food and beverage clients: in-store and online promotions, posters, menus, videos display ads, and social media graphics.
- Produced new product branding, packaging, and merchandise design for Little Woodrow's, Ski Shores, Uncle Billy’s Smokehouse and Brewery, Fast Eddie’s Billiards, Wedding Oak Winery, and Artisanal Imports.
Freelance Designer - Creative
Various Companies
January 2006 to August 2016
From production art to working as the sole designer for a small team, my freelance career has exposed me to a number of jobs and tasks, which have added to my toolkit.
- Creative & Web Marketing Manager - Knomad Bar (formerly Nomad Bar) (2013-2016): managed and produced creative and web services including print ads, event posters, website updates, and social media creative. Producing events, managed venue rentals, and events calendar.
- Marketing Designer - AGM Commercial Realty (2012-2013): designed and produced brochures, sales prospectuses, data-driven property listings, and website updates for boutique real estate firm.
- Web Producer - Apple Computer (2006): produced interactive content for the Apple Learning Interchange and administered streaming QuickTime events.
Marketing Designer
BedandBreakfast.com - Austin, TX
2011 to 2012
Worked with the Marketing Director to revitalize the brand and re-focus the visual identity to generate interest. Instead of images of inns, the new creative focused on faces and the activities enjoyed at a B&B or inn.
- Revitalized marketing creative re-focused branding across all channels: online, print, social, leading to increased open and click-through rates.
- Designed and produced digital and print marketing materials including online banners, affiliate ads, landing pages, and emails.
Interactive Producer
Callaway Golf Interactive - Austin, TX
April 2007 to October 2010
Designed and produced online marketing in support of e-commerce site: onsite banners, affiliate ads, media-rich product demos and ads, emails, and landing pages.
- Co-developed batching system which sped up the new product image creation and developed creative department wiki.
- Responsible for the production and launch of new products: site image production, online marketing, and content production through site’s CMS.
Education
Certificate in Video Production
Austin Film Works - Austin, TX
January 2003 to May 2003
None in Visual Communications
Austin Community College
June 1999 to May 2000
BA in Anthropology
The University of Texas at Austin - Austin, TX
August 1994 to December 1996
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