Niall Andrews

A commercial and operations director with extensive experience of working within Ireland’s “FMCG market”. A proven track record of creating, developing and leading highly energised teams who consistently deliver on their objectives. A leader who comprehends and focuses on the development of people as well as the development of teams to achieve results. A natural instigator of necessary change with commercial awareness supported by excellent innovative organisational and communication skills.

Feb 21 – Dec 24​ Premier Lotteries Ireland (OTPP) ​Chief Retail Officer

• Promoted to Chief Retail Officer in 2021 following the successful management of business operations through COVID 19 period.

• Shaped strategy and directed operations across retail network (€1BN+ peak).

• Part of 7-person lottery RFP team that delivered technology roadmap for digital and retail businesses.

• Part of leadership team that sold the business to French lottery in 2023.

• Led retail function (field retail sales, national accounts, supportfunctions) to deliver 9-figure revenue.

• Directed supply chain and distribution model (5K+ agents).

• Oversaw project to build 20k sq. ft. central warehouse in 10-months. Delivered 6-figure annual savings.

• Responsibility for communication and relationship with ORNL (National Lottery regulator).

• Controlled 7-figure OPEX budget, and 7-figure CAPEX spend.

• Pivotal role in digitisation of function e.g., retail process application app, cashless retail solutions (ongoing).

Sept 16 – Feb 21​ Premier Lotteries Ireland (OTPP)​ Sales and Operations Director

• Directed retail and operations functions. Managed a team of 80people.

• Instrumental in reversing a decade of commercial and sales decline.

• Oversaw delivery of +37% commercial sales growth for retail over 5-years, €650M to €890M.

• Achieved prominent position for lottery in 85% of retail network.

• Recognised as first lottery in world to sell in German discounters.

• Commercial lead on PLI refinancing project in conjunction with Deutsche Bank.

• Controlled 7-figure OPEX budget, and 7-figure CAPEX spend over 5-years.

• Developed a suite of new point of sale to support retail growth strategy (€7M CAPEX).

• Created a KPI culture supported by new IT for field sales reporting.

• Championed the rollout of new technology.

• Developed automated predictive order management, saved 6 figures, including 5 FTE.

• Rolled out an integrated EPOS solutions for An Post,Payzone (Select), Supervalu in-lane.

• Introduced retailer online training and certification portal.

• Managed and maintained business-as-usual across all retail, contact centre and draw operations during the COVID period.

May 15 – Sept 16​ Premier Lotteries Ireland | (OTPP)​ Head of Sales ​​

 • Headhunted to join PLI post-sale to Ontario Teachers’ Pension Plan (OTPP).

• Part of a 9-person leadership team.

• Led a team of 35 people.

• Shaped 6-pillar retail development strategy.

• Developed commercial lottery story and initiated rollout of Retail Excellence Programme.

• Devised retail compliance policy to support compliance across network.

• Developed P&L to support retail investment.

• Agreed ROI investment model.

Jan 13 – May 15​ Mondelez International ​​Sales Director | Convenience | Wholesale | AFH

• Led sales transformation from Kraft to Mondelez, impacting 200+people.

• Partnered HR to remove legacy HR issues from previous merger between Kraft Foods and Cadbury.

• Directed a workforce of 140+ people.

• Developed and implemented retail excellence strategy to create a KPI culture.

• Selected as Ireland Lead on European Retail Strategy Team in Zurich.

• Achieved highest ever share of chocolate impulse market for Irish business (51%, 2014).

• Won European Recognition Award for delivery of centralisation and process simplification project.

Feb 12 – Jan 13​​ Kraft Foods​​​​ Sales Director | Convenience | Wholesale | AFH 

Jan 11 – Feb 12​​ Kraft Foods​​​​ Sales Director | Wholesale | AFH

Jul 06 – Jan 11​​ Cadbury Ireland​​​ Head of Sales | Wholesale Channels

Apr 02 – Jul 06​​ Cadbury Ireland​​​ National Account Manager

Jun 96 – Apr 02​​ Cadbury Ireland ​​​Field Sales Manager

MBA | Dubin Business School
Higher Diploma in Sales | Institute of Sales

Account Technician Diploma | AITI