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    Regional Marketing Manager - Cork, Ireland - SolarWinds

    SolarWinds
    SolarWinds Cork, Ireland

    1 week ago

    Default job background
    Description

    Your Role

    :

    Instrumental in the daily activities of our regional marketing and sales teams. Executes on a variety of broad-based marketing programs, working closely with relevant stakeholders and building a strong efficiency locally with a view to expand globally.

    Your Impact:

  • Successfully plan, manage, implement, and analyze marketing programs – quarterly plans, manage budgets and drive campaign ROI
  • Work with regional & global marketing teams to ensure holistic marketing plan deployed across territories
  • Optimize and execute regional sales play strategy and report on engagement
  • Work with regional sales and marketing teams on localized content
  • Report on pipe create by activity, rep, and lead at regional level
  • Actively monitor and optimize campaigns & activity
  • Assist in execution of regional events including webinars, SWUG (SolarWinds User Group), industry events etc.
  • Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentive, and software trial in the region through channel partner MDF programs
  • Manage local marketing budget, ensure campaign hygiene in Salesforce, and hold regular review(s) with manager(s) including sales team
  • Multi-Channel/Multi Product Optimization and Budget Optimization Across Channels
  • Document processes & standardize motions across multiple sub-territories in EMEA
  • Introduce business efficiencies into operational motions
  • Create recurring flywheel motions focused on driving growth

    • Your Experience:

    Basic Qualifications

  • Ideal candidates must be able to build trusting relationships at multiple levels in the organization
  • Understanding and experience of channel and digital marketing within the full marketing mix is essential
  • Experience in the development and execution of integrated campaigns to support the upsell and cross sell of products both through the channel and to an existing customer base
  • Strong analytical mindset and the ability to measure KPIs
  • An understanding of domestic and international business operations, including regional nuances
  • Ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines
  • Detail orientated and ability to prioritize work and clearly communicate
  • Must be hands-on with all facets of job with ability to think tactically
  • Demonstrated ability to be self-motivated and able to drive and run programs independently
  • Advanced communication and interpersonal skills; thrives in collaborative work environment
  • A can-do, high-energy spirit and ability to navigate in a rapidly changing environment
  • Ability to plan and deliver campaigns and tactical programs to large accounts that generate sales pipeline
  • Good understanding of channel partner ecosystem with strong comprehension of regional and local market
  • Experience working in IT software industry, matrixed and/or global organizations, B2B GTM processes, and tactics across the region
  • Strong team player; assisting less-experienced team members in prioritization of projects and tasks
  • Understands and applies business model when making decisions
  • Works to reduce friction between cross functional teams, ability to impact execution and schedules
  • Channel Marketing Experience/Background

    • Preferred Qualifications

  • 5-8 years of marketing experience in a multi-national environment, including hands-on experience with reporting, sales and marketing automation systems such as Salesforce, Tableau and Marketo
  • Bachelor's degree is required, MBA or Master degree is a plus
  • Open to travel
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