Field Marketing Manager - Dublin, Ireland - Kaseya

Description

Are you ready to make an impact? WHAT YOU'LL DO: Reporting into the EMEA Marketing Director, we are looking for a Field Marketing Manager UK/I. In collaboration with local sales teams and the global marketing community, you will design and execute a strategic marketing plan to maximise marketing's contribution to the regions' partner acquisition and recurring revenue targets. WHAT WE ARE LOOKING FOR: An experienced marketer with proven expertise in developing and executing full funnel, brand to demand plans and a track record of beating pipeline and revenue marketing contribution targets. You're a creative thinker with a bias for action and passion for collaboration. THE SCHEDULE:
This is a full time in office based role. ESSENTIAL DUTIES A ND RESPONSIBILITIES:

You'll be our strategic marketing partner for the UK/I

Develop, execute and socialize omni-channel, multi-touch demand plans aligned to sales plays and regional marketing strategy Leverage market opportunity, industry and other market trend data to develop quarterly marketing plans, and define audiences and channels of reach

Measure, analyse and optimise marketing's effectiveness and business impact for the region

Enable and educate sales leaders and their teams to elevate processes and outcomes (SDRs, Hunters and Channel Representatives)

Manage relationships with third-party vendors across events, industry and PR agencies to maximise partnerships and optimise results

Drive new partner acquisition both locally, and across the UK/I market

Develop creative cross-sell /up-sell campaigns

Establish and execute account based marketing programs and measure performance against target markets/accounts

Identify supporting content needs to deliver on campaign expectations.Present concepts and deliverables to internal and external teams including senior leaders, covering programs, strategy, and budget

Help secure customer advocates, references and case studies to support growth in the region

Act as a conduit between Sales and Marketing to ensure both functions are aware of each other's priorities and goals.

Some travel may be required

WHAT YOU'LL BRING:

Solid, integrated marketing experience with exposure to B2B software (minimum 5 years)

Passion, energy, and a collaborative "one team" ethos

Experience of working very closely with Sales, preferably in an Indirect Channel environment

A good grasp of marketing principles including; content, digital, lead / demand generation, product and partner marketing

Ability to identify problems and market opportunities that drive growth

Metric driven marketing mind with strong analysis and reporting skills

BA/BS qualification in marketing / business or a related field

Agility to work within an fast moving, expanding region as part of a matrix global function

Organised self-starter who can prioritise effectively in a continuously evolving environment in order to focus on the highest impact and most strategic activities

Creative thinker who looks to challenge the status quo

Proficiency with marketing and CRM platforms and marketing technologies

This role will ideally be located on a hybrid basis between our Dundalk and Dublin office due to our New Client Acquisition team based in Dundalk.