CRM Manager - Dublin, Ireland - Ryanair

Description

Ryanair are currently recruiting for a CRM Manager to join Europe's largest airline group.

This is an exciting opportunity to work with one of Europe's biggest and best digital platforms in a fast paced and challenging environment. From the cockpit and cabin to our state-of-the-art offices in Dublin, Madrid, and Wroclaw we want bright, talented, and enthusiastic people who are passionate, love a challenge and who like to get stuck in.

Reporting to the Head of CRM you will and managing a team of 2 you will;

• Plan, develop and execute the performance marketing strategy for Ryanair across all customer lifecycles with a goal to drive incremental bookings and upsell of products, while incresing customer retention rates.
• Coordination of all our diversified comms plan, making sure we have a seamless contact and reduce customer fatigue.
• Reporting on goals and KPIs of your strategy pillars, measure the success of your campaigns, analyse customer data and report performance insights to recommend improvements.
• Understand the customer base in detail and use knowledge to execute marketing plans and initiatives that support customer retention and acquisition.
• Working closely with our media partner to deliver end to end management of performance marketing activity across paid channels.
• Support team in developing creative briefs that align to brand tone and consider local marketing influences and ensure that marketing campaigns are always topical and relevant.
• Maximise owned media channels ensuring contactability rates are above industry standards.
• Work closely with the wider marketing team to optimise marketing strategies.
• Ensures team growth and career path for its direct line of reports.

Requirements

• Master's or bachelor's degree in a relevant field of study.
• 5+ years' experience in customer management or digital marketing activities.
• Experience with customer marketing planning
• Experience working cross functionally with other teams and stakeholders. Experience compiling campaign and project effectiveness reports for stakeholders.
• Strong organisational skills.
• Strong interpersonal skills.
• Analytical and problem-solving skills based on a data driven approach.
• Attention to detail combined with creative thinking.
• Ability to work on multiple tasks and projects in a fast-paced working environment.
• Excellent written and verbal communication skills.
• Superior reporting and editing skills.
• Naturally inquisitive mind-set, wants to understand behaviour, look for opportunities.
• Customer focused, thinks about the customers 24/7.
• Business driven and action oriented.

Benefits

• Competitive salary
• Discounted and unlimited travel to over 250 destinations
• Defined Contribution Pension Scheme
• Death in Service Benefit – Up to 2 times of annual basic salary
• 20 Days Annual Leave – Increasing to 22 days after 12 months and 25 days after 3 years of continuous service.
• Option for up to 5 additional unpaid leave days per year
• Cycle 2 Work Scheme
• Unrivalled career progression