Joanne Chou

With 14+ years in marketing and 5+ years specializing in the iGaming industry, I help brands grow in Chinese-speaking markets (Mainland China, Taiwan, Singapore, Malaysia, Hong Kong, Macau) through SEO, content strategy, and digital optimization.

At Yolo, I lead SEO and content initiatives for sports betting and casino brands, driving growth through high-performance strategies that boost organic traffic, engagement, and conversion rates. My work spans Chinese content, ensuring localization quality, translation accuracy, and website optimization tailored to Chinese user expectations. I also manage CMS and Help Center content pipelines, maintaining consistency and improving user experience across platforms.

Having worked across retail, igaming, tourism, and affiliate marketing, I bring a versatile perspective and the ability to adapt strategies to different audiences. I thrive at the intersection of strategy and execution, combining data-driven insights with creative storytelling to deliver measurable results.

Passionate about digital growth, I stay ahead of SEO, content, and market trends to help brands stand out in competitive landscapes and connect authentically with their audiences.

Professional Experience
I am a marketing professional with over 14 years of experience, including more than 7 years specialising in the iGaming and land-based gaming industries. I focus on SEO, content strategy, and digital optimisation to help brands build a strong presence in Chinese-speaking markets.

In my current role as Senior Content & SEO Manager at Yolo Entertainment (Dublin), I lead SEO and localised content strategies in Chinese, improve translation and user experience, manage content pipelines, and collaborate with cross-functional teams to align campaigns with business goals. Previously, as Senior SEO Site Manager at Gentoo Media (formerly Gaming Innovation Group, Copenhagen), I drove SEO success through in-depth site audits, keyword planning, CMS management, and technical optimisation, which significantly boosted organic traffic. Earlier in my career, I held marketing leadership positions at Genting Hong Kong Ltd., where I managed casino promotions, events, and cruise line marketing campaigns. I also gained international exposure through internships in PR, SEO, and digital marketing in Copenhagen.

I hold a Master of Science in Marketing from Strathclyde University in Glasgow (2014–2015) and a Bachelor’s degree in German Language and Culture from Soochow University in Taiwan (2007–2011). I have also completed a JavaScript programme at the ReDi School of Digital Integration in Copenhagen (2019–2020), along with certifications including Google Digital Marketing, Google Ads Search, and Google AI certification (2025).