ızlem kulbilge

Customer-focused and results-oriented product manager with extensive experience in product management, marketing, and

brand strategy in the automotive industry. Successful track record of coordinating introduction of new brands and models,

launching new models, and entering new markets. Adept in conducting comprehensive market research, analysis, and forecast

to drive strategic decision-making and optimize product positioning with a strong business acumen. Skilled in fostering

cross-functional collaboration and leading agile teams to develop innovative marketing strategies and launch initiatives.

 During my tenure as a Product Manager at Chery Automobile, I played a pivotal role in the successful launch of the brand in Turkey. My responsibilities included market analysis, sales & economie forecasts, product positioning and brand image development.

At Fiat Turkey, I was responsible for the market share, profitability and brand image of LCV and import models such as 500 Family. I formulated marketing and launch strategies , defined product elements for competitive advantage and collobareted closely with the R & D department. My contributions extended to monthly PO process and strategic planning.

At Nissan, I specialized in product development focusing on the B segment. I was involved in determining production mixes, annual product planning and representing local market needs and opportunities to the global team.

My tenure at Citroen Turkey, as a Product and Brand Specialist included responsibilities such as monitoring sales, proposing product campaigns, and leading product launches

MBA in International Business, Griffith College, Ireland, 2023 – Present

MA in Marketing Communication, Galatasaray University, Turkey, 2017 – 2018

BA in Public Administration (French), Marmara University, Turkey, 2005 – 2010