I offer copywriting services, usually specifically for Audiology, however, we have expanded into the Health & Safety world in the UK. .
We build websites predominantly for Audiology although as I said, we have expanded into the Health and Safety Services sector as well. We build pretty sites that are very visual, we absolutely love custom video and we encourage all of our clients to get video testimonials. Our sites with video testimonials in the home page banner by far drive the biggest engagement and leads.
Commercial Strategy in Healthcare
I think that everything that we do as a healthcare business should be considered within our overall commercial strategy. That means that every facet of the deployment of our Practice should be reviewed under that concept. I don't mean that it should be assessed to rationalise, I think it should be assessed to see how that facet can evolve and change to establish our authority, our brand and our overall commercial strategy.
I believe every facet of a business from the chairs in the waiting room to how you speak to customers is in fact, elements of your overall commercial strategy. Those details will make or break you as a business.
I write articles for healthcare Practices that are designed to help them rank for specific search terms.
I offer website optimisation that involves both on-page optimisation of the site and background technical optimisation such as schema mark-up, meta title and meta description optimisation and localisation.