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Ana María López

Ana María López

Ad Operations Specialist | Ad Tech

Marketing / Advertising / Public Relations

Dublin, Dublin City

Social

About Ana María López:

Ad Operations Specialist (Web/App/CTV) with over 3 years of experience optimizing publishers yield and ensuring flawless campaign delivery across audio, video and display. Skilled in campaign setup, troubleshooting and reducing error rates, KPIs optimization and building strong partnerships with publishers, clients and teammates. Expert in Google Ad Manager and troubleshooting (VAST/VPAID). Passionate about data-driven decision making continuous improvement and delivering measurable results.

Experience

Ad Operations Specialist - Ampliffy, Remote | Mar 2021 - Jul 2024

I implemented a fixed pricing strategy to increase eCPMs by at least 60% for publishers with Tier 1 inventory (such as the US, UK, CA, and AU) to improve revenue.

I coordinated with the BizDev team to increase the viewability of publishers below 70% in order to increase

fill rate and CPMs.

  • Collaborated closely with Business Development and Publishers to ensure campaign expectations and KPIs were met.
  • Hands-on daily operations: TAGs delivery, troubleshooting vast errors or delivery issues, reporting, A/B experiments and technical support to publishers and BizDev team.
  • Specialized in audio, display and video monetization (In-stream, Out-stream) for Web, App, and CTV inventory (iOS, Apple TV, Roku, Amazon Fire TV, Samsung TV).

Generative AI Annotator - Covalen, Dublin (Ireland) | Feb 2025 - Present

  • Evaluate and annotate AI-generated content for a leading global social media platform, to improve model accuracy, maintaining high quality standards in a fast-paced, metrics-driven environment.
  • Collaborated with QA department to provide feedback for improving quality of workflows and policy alignment. 
  • Provide shadowing sessions to other annotators and FTEs to align processes and ensure consistency.

Customer Operations Specialist - Covalen, Dublin (Ireland) | Nov 2024 - Jan 2025

  • Worked for an Irish bank, providing high-level support to international clients, operating the bank's systems, understanding the situation of customers and their data at a rapid pace in order to provide the most optimal solution.

Education

Master's in Digital & Analytical Marketing - University of Murcia, Spain | Sep 2019 - Apr 2021

Bachelor's in Advertising & Public Relations - Murcia, Spain | Sep 2014 - Jul 2018

  • Honours in Advertising Discourse, Media Planning & Final Thesis
  • Published Bachelor's Thesis 

 

 

 

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